Instagram, Snapchat leave Facebook behind

eMarketer is forecasting that the COVID-19-influenced growth of social networks will benefit Instagram and Snapchat more than Facebook.

The most recent update of the forecast sees Instagram adding more time spent by users than Snapchat while Facebook lags behind.

Facebook is still leading with 34 minutes of average daily usage by US users.

Instagram is now estimated to be at nearly 30 minutes while Snapchat is at 29.5 minutes.

In other words, the gap is narrowing.

Facebook, Instagram and Snapchat: Growth in Average Time Spent per Day by US Social Network Users, 2020 (% change, Nov 2019 vs. April 2020)

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