The inside story of Instagram

I have just finished reading ‘No Filter: The Inside Story of Instagram’ by Sarah Frier.

I strongly recommend the book to anyone interested in social media and the impact it has on our lives.

It chronicles the genesis and rise of Instagram from a simple app to the cultural juggernaut that it is today.

What adds a further layer of intrigue is the relationship between Instagram and Facebook after the acquisition of the former by the latter.

Not only that, the relationship between two very different founders and two very different company cultures.

It’s a story of conflict and compromises between idealistic beginnings and the gritty reality of belonging to a public company.

With material sourced from hundreds of interviews, it’s a fascinating insight into the inner workings of Silicon Valley.

Must read.

No Filter, the unfiltered story of instagram

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