The content of the future will be synthetic

A fascinating presentation by Amy Webb about Emerging Tech Trends for 2020.

What captures my imagination in particular is the section about synthetic content production.

The trend is towards digital twins. It will become easier and easier to produce a digital copy of yourself (or anyone else for the matter).

And not just a single copy but, being digital, infinite copies of yourself.

Already five years ago, a new member joined the Japanese pop group AKB48 and quickly became the most popular.

However Eguchi Aimi was not real and nobody realised for over a year.

She was an early version of synthetic media.

Synthetic media is created by using people, photos, videos, text, objects as inputs.

The output is a realistic-looking and sounding artificial digital content.

This allows for a wholly automatic generation of video and textual content at scale.

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