WhatsApp payments: Brazilians celebrate as first in the world

WhatsApp has announced that Brazil will be the first country to get its digital payment functionality.

Users will now be able to send money to each other or to purchase from local businesses.

All from within a WhatsApp chat.

Crucially, this payment feature is enabled by Facebook Pay, paving the way for a future of digital payments across the Facebook ecosystem of apps.

Initially, users will need to use a debit or credit card issued by Banco do Brasil, Nubank, and Sicredi on the Visa and Mastercard networks.

WhatsApp is also partnering with Cielo, the leading payment processor in Brazil.

They are also making their system open so more partners can be on-boarded in the future.

Using the payment features is free for users while businesses pay a processing fee similar to what they are charged currently to process credit card payments.

This is a major step for digital payments outside of China.

Brazil is the second-largest market for WhatsApp with 120 million MAUs.

Small businesses can already publish their catalogs through the WhatsApp Business app. Users can therefore easily browse the catalog without having to leave WhatsApp.

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