Estimates for the US market put the number of users for 2020 at 41.5 million.
This number is considerably higher than eMarketer’s own February prediction of 37.5 million.
YOY growth is predicted to slow down to just above 5% for each of the next 4 years.
This should bring the number of users to close to 52 million in 2024.
Such a prediction is based on things going back to some level of ‘normality’.
The growth is driven by both gaming and non-gaming channels.
According to eMarketer, many first-time users are starting by exploring options such as ‘music’ and ‘just chatting’.