Google shares strategies tor brands to maximise use of YouTube.
Brands are using different video formats for marketing, like short and long videos, to appeal to viewers’ different habits.
This helps them grow their audience and improve their watch time.
It’s important for brands to use the right video format for their marketing goals, and they can learn from three examples:
In summary, using different video formats on YouTube can help brands connect with their audience and achieve their marketing goals.
Nissan used a popular YouTube music trend to promote its electric car, Ariya.
They created a 4-hour long video with relaxing music, which was well-received by viewers, getting over 7 million views in the first month.
Les Mills, a fitness brand, used short vertical videos (YouTube Shorts) to make workouts seem more accessible and promote their at-home fitness app.
This strategy resulted in more sign-ups and lower costs for the brand.
Moët & Chandon, a champagne company, used YouTube to modernize its image by creating a tutorial series with long and short videos.
They targeted people watching YouTube on their TVs and other devices, leading to more viewers and stronger brand recall.
