Latest from the Blog
Kevin Kelly shares his view on what the future of the attention economy holds. Below are my notes. We are producing more and more things, a world of abundance. The one thing that is scarce is our attention, limited to a maximum of 24 hours per day (if you were not to sleep). Currently, aContinue reading “The Future of The Attention Economy”
YouTube has announced the launch of Shorts. Shorts are videos with a maximum length of 15 seconds. Sounds familiar? This product has been likened to TikTok. Interestingly this feature has been launched in beta in India. Interesting because India’s government banned TikTok in June following clashes between the Indian and Chinese armies in border regionsContinue reading “YouTube launches Shorts”
AP News reports on the impact that an appearance on ‘The Rachel Maddow Show‘ has on book sales. The Rachel Maddow Show reaches million of viewers on MSNBC, has over 10 million followers on Twitter and nearly 3 million on Facebook. In short, it has a big audience. But what is important for book publishersContinue reading “The power of an engaged audience”
Get new content delivered directly to your inbox.