Their career spans nearly two decades in radio and television.
During the interview featured in the video below, they share their experience of content ideation and production.
These are the main take-aways of the interview:
Don’t over-prepare content. Leave room for spontaneity. It’s about finding the balance between preparation and leaving enough room for spontaneity.
In every ad break they describe to each other using one sentence what they are going to talk about during the next five minutes of on-air time.
By placing ‘small bets’, you allow the ideas that best resonate to bloossom into big bets.
Otherwise you might stake too much on what seems to be a good idea but turns out not be one.
Don’t publicly state on overly ambitious goal at the beginning. This puts too much pressure on the experiment. Start small and see where the experiment takes you, if anywhere.
Also, the next idea shouldn’t play in the same arena of previously successful ideas. Otherwise you run the risk of the new idea constantly being compared with the old one (and unlikely to be a positive comparison).
ComScore has released analysis on the performance of data-using media over the last few months.
Data usage was already trending up in January and February 2020.
Across the board, YOY usage was up 16%.
COVID-19 likely caused the further increase seen in March, April and May.
Smart TVs, phones and streaming boxes saw the biggest YOY increases post pandemic.
This is likely to be linked to more people staying at home and spending more time on the couch.
Within the ecosystem of streaming apps, who were the winners and who were the losers?
By using the February weekly average of total hours, Comscore reveals that Disney did particularly well. Of course, this is a relatively new service so new users may be a factor in its performance.
Amazon did well. The increase in online shopping may have had a positive impact on the number of Amazon Prime members. This in turn would increase the numbers of viewers of Amazon Video as it is part of the service.
Hulu on the other hand is the app the did not perform as well. Its index was flat in May versus its performance in February.
For all other content providers around the world the figures above can provide some guidance.
Each country will have its own set of data peculiar to the timing and extent of lock-down measures introduced.
However, if your performance is not at least 20% above February, as it’s in the case of the United States, you are probably losing market share of attention.
To other content providers but not necessarily directly competing against you.
It may be that your audience is migrating to TikTok…
This is a major announcement in light of the struggles that many businesses are facing during the COVID-19 pandemic.
Even when, depending on the nation, shops are allowed to re-open, they are likely to be facing restrictions on how to operate.
This might mean the inability of having the same foot traffic as before COVID-19.
For some shops, retail before COVID-19 was already challenging.
On top of this, some customers may be reluctant to go back to a somewhat crowded environment and stay away from physical shops as much as possible.
The transition to online shopping, already underway, is likely to accelerate.
Facebook has historically been a place for, amongst other things, buying and selling.
Maybe in an informal way when posting a picture of a chair with the words ‘for sale’ in the post description.
More recently, using Marketplace to get rid of that coffee table that does not suit your style any longer.
Similarly, Instagram has been used by brands to showcase their latest range and use the power of influencers to sell products.
With Facebook Shops, a business can set up a single shop on both Facebook and Instagram.
The process appears to be relatively easy and straightforward.
The owner can select what product of their catalog to display.
The look and feel of the shop can be customized in line with their brand imagery.
Below is an introductory message when seeing a Shop for the first time.
Below is the shop itself.
When the user selects a product the option to go the company’s website is available as well as the ability to complete the purchase.
Users can find the shop via the business’ Facebook page or Instagram profile.
Crucially, discovery by Facebook and Instagram users is facilitated by ads on both platforms.
Users can be then directed to the business’ own website or complete the transaction within the social platform if the business has enabled checkout in the US.
From a users’ privacy perspective, Facebook says that activity related to Shops will not be shared with friends unless the user chooses to.
Shops will have access to users’ activity on their shop at an aggregated level
Facebook has also announced the addition of a number of partners to its Shop ecosystem.
The likes of Shopify and Woo Commerce will be more easily integrated into the whole shopping experience for brands that use such platforms to host their retail presence.
Another important innovation is the ability for the users to communicate with the business using the full suite of Facebook messaging platforms: Messenger, WhatsApp and Instagram Direct.
Also, the user will be able to purchase from within the messaging app.
An intriguing upcoming feature is the ability for shop owners to tag products from their catalogs prior to live streaming. Watchers will be able to buy the product in real-time as the shop owners ‘sells’ the product on the live stream.
Finally, Facebook has also announced the testing of loyalty programs linked to Facebook Shops.
This announcement by Facebook has certainly the potential to disrupt the online shopping world.
With over 2 billion daily users of Facebook’s suite of platforms and the power of word of mouth from family and friends, this might turn out to be a crucial moment in (digital) history.
Personally I think that the ability for customers and shops to communicate (and purchase/sell) across messaging platforms is a game-changer.
A risk for larger retail companies is losing website traffic.
If users start seeing Facebook and Instagram as their primary online shopping destination, retailers will suffer.
If a company struggles to convince shoppers to go to their primary online presence, they become hostage to Facebook.
As usual, becoming too dependent on somebody else’s platform is very risky and seldom a good strategy.