Advertising spend on podcasts to skyrocket

According to eMarketer, advertising spend on podcasts is set to pass the $1M mark next year. This figure relates to the US market and follows sustained audience growth over the last few years. The forecast also puts at 20% the level of advertising going to podcasts when compared to digital radio. The growth predicted byContinue reading “Advertising spend on podcasts to skyrocket”

Rogan moves to Spotify

Major news from the world of podcasting. Joe Rogan is moving to Spotify. From September 1st the podcast will be available on Spotify and all other platforms. From the end of the year though, all the content will be available exclusively on Spotify as part of a licensing deal that The Wall Street JournalĀ reportsĀ as beingContinue reading “Rogan moves to Spotify”