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YouTube launches Shorts

YouTube has announced the launch of Shorts. Shorts are videos with a maximum length of 15 seconds. Sounds familiar? This product has been likened to TikTok. Interestingly this feature has been launched in beta in India. Interesting because India’s government banned TikTok in June following clashes between the Indian and Chinese armies in border regionsContinue reading “YouTube launches Shorts”

Alibaba needs world influencers to win war

Alibaba is reportedly recruiting influencers outside of China to grow its share of eCommerce. Influencers that sell through live-streaming are a massive feature of the Chinese ecommerce landscape. Alibaba now wants to export and adapt the model internationally. To do so is looking to hire an army of influencers that can sell through AliExpress, itsContinue reading “Alibaba needs world influencers to win war”

Facebook updates policies ahead of 2020 US election

Mark Zuckerberg gave a town hall update during which he tackled the issue of reviewing Facebook’s policies ahead of the 2020 U.S. election. The objective of the review is, in his words, “to connect people to authoritative information about voting, to crackdown on voter suppression and to fight hate speech.” The first change aims atContinue reading “Facebook updates policies ahead of 2020 US election”

In a first, Google impacted by surprise drop in ad revenue

eMarketer has revealed some fascinating news. According to its latest forecast, net US digital ad revenues will decline in absolute terms.  In other words, Google is taking home fewer dollars than the year before. This has never happened since eMarketer started forecasting such a metric. In its estimate, eMarketer puts the figure at $39.58 billionContinue reading “In a first, Google impacted by surprise drop in ad revenue”

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