Microsoft’s ‘Ads for Chat API’ Transforms the Way You Monetize Conversations
Microsoft have introduced a new ad solution: Ads for chat API
Advertising
The future of Advertising
Microsoft PromoteIQ Boosts Retail Ad Performance
Microsoft has announced a new online advertising solution for the retail sector.
Triple Your Pinterest Conversion Rates in No Time with These 7 Full-Funnel Secrets!
Pinterest shares secrets on how to optimise conversion rates.
Google Local Services Ads grows
Google has announced an expansion of Local Services Ads Why it matters: more tools in the hands small businesses can make the economy more vibrant.
The Future of The Attention Economy
Kevin Kelly shares his view on what the future of the attention economy holds. Below are my notes. We are producing more and more things, a world of abundance. The one thing that is scarce is our attention, limited to a maximum of 24 hours per day (if you were not to sleep). Currently, a … Read more
Advertising spend on podcasts to skyrocket
According to eMarketer, advertising spend on podcasts is set to pass the $1M mark next year. This figure relates to the US market and follows sustained audience growth over the last few years. The forecast also puts at 20% the level of advertising going to podcasts when compared to digital radio. The growth predicted by … Read more
In a first, Google impacted by surprise drop in ad revenue
eMarketer has revealed some fascinating news. According to its latest forecast, net US digital ad revenues will decline in absolute terms. In other words, Google is taking home fewer dollars than the year before. This has never happened since eMarketer started forecasting such a metric. In its estimate, eMarketer puts the figure at $39.58 billion … Read more