The Future of The Attention Economy

Kevin Kelly shares his view on what the future of the attention economy holds. Below are my notes. We are producing more and more things, a world of abundance. The one thing that is scarce is our attention, limited to a maximum of 24 hours per day (if you were not to sleep). Currently, aContinue reading “The Future of The Attention Economy”

Advertising spend on podcasts to skyrocket

According to eMarketer, advertising spend on podcasts is set to pass the $1M mark next year. This figure relates to the US market and follows sustained audience growth over the last few years. The forecast also puts at 20% the level of advertising going to podcasts when compared to digital radio. The growth predicted byContinue reading “Advertising spend on podcasts to skyrocket”

In a first, Google impacted by surprise drop in ad revenue

eMarketer has revealed some fascinating news. According to its latest forecast, net US digital ad revenues will decline in absolute terms.  In other words, Google is taking home fewer dollars than the year before. This has never happened since eMarketer started forecasting such a metric. In its estimate, eMarketer puts the figure at $39.58 billionContinue reading “In a first, Google impacted by surprise drop in ad revenue”