Twitch benefits from coronavirus lockdown

eMarketer reports that the video viewing platform Twitch has seen traffic rise as people spend more time at home. Estimates for the US market put the number of users for 2020 at 41.5 million. This number is considerably higher than eMarketer’s own February prediction of 37.5 million. YOY growth is predicted to slow down toContinue reading “Twitch benefits from coronavirus lockdown”

Advertising spend on podcasts to skyrocket

According to eMarketer, advertising spend on podcasts is set to pass the $1M mark next year. This figure relates to the US market and follows sustained audience growth over the last few years. The forecast also puts at 20% the level of advertising going to podcasts when compared to digital radio. The growth predicted byContinue reading “Advertising spend on podcasts to skyrocket”

In a first, Google impacted by surprise drop in ad revenue

eMarketer has revealed some fascinating news. According to its latest forecast, net US digital ad revenues will decline in absolute terms.  In other words, Google is taking home fewer dollars than the year before. This has never happened since eMarketer started forecasting such a metric. In its estimate, eMarketer puts the figure at $39.58 billionContinue reading “In a first, Google impacted by surprise drop in ad revenue”

Instagram, Snapchat leave Facebook behind

eMarketer is forecasting that the COVID-19-influenced growth of social networks will benefit Instagram and Snapchat more than Facebook. The most recent update of the forecast sees Instagram adding more time spent by users than Snapchat while Facebook lags behind. Facebook is still leading with 34 minutes of average daily usage by US users. Instagram is now estimatedContinue reading “Instagram, Snapchat leave Facebook behind”