Twitch benefits from coronavirus lockdown

eMarketer reports that the video viewing platform Twitch has seen traffic rise as people spend more time at home.

Estimates for the US market put the number of users for 2020 at 41.5 million.

This number is considerably higher than eMarketer’s own February prediction of 37.5 million.

YOY growth is predicted to slow down to just above 5% for each of the next 4 years.

This should bring the number of users to close to 52 million in 2024.

Such a prediction is based on things going back to some level of ‘normality’.

The growth is driven by both gaming and non-gaming channels.

According to eMarketer, many first-time users are starting by exploring options such as ‘music’ and ‘just chatting’.

US Twitch Users 2019-2020

(Source: eMarketer; September 2020)

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