In a first, Google impacted by surprise drop in ad revenue

eMarketer has revealed some fascinating news. According to its latest forecast, net US digital ad revenues will decline in absolute terms.  In other words, Google is taking home fewer dollars than the year before. This has never happened since eMarketer started forecasting such a metric. In its estimate, eMarketer puts the figure at $39.58 billionContinue reading “In a first, Google impacted by surprise drop in ad revenue”