Facebook is not dying (according to Facebook)

Facebook has published an article about its current state and its view of the future.

  • Facebook has 2 billion daily active users and is alive and thriving.
  • The company is investing in AI-powered discovery to help users discover new content that interests them.
  • The AI-powered recommendations are refined based on people’s direct feedback and are safe for the community.
  • Facebook uses AI to identify creators who may appeal to users’ interests and to recommend Reels and other content from creators in their feed.
  • The company has simplified the Facebook experience for creators, providing them with tools to help grow and manage fan communities and expand ways to earn income.
  • The company is focused on enhancing these tools for short-form video, such as Reels.
  • Facebook is also making it easier for users to share content they discover via messaging, without switching to another app.

Bottom line: Facebook claims to be in rude health.

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