Announcement made at D_Coded, a digital marketing event for industry professionals and reported by MediaWeek.
- Mobile-first, web-based platform for better audience engagement
- Provides integrated advertising and marketing products to clients
- Platform launch critical due to increased mobile video consumption
- One of the first premium publishers with mobile-optimized vertical video
- Investment in future of storytelling with original vertical videos
- Shoppable video ads to connect brands and consumers
- 75% of all video consumed on smartphones
- Full screen vertical video live on various News Corp Australia sites
- Platform offers content recommendations, audience insights, ad targeting, and SEO
- Technology stack inspired by existing video platforms for interactive experience
Why it’s important: the platform adapts to the users’ preferences, allowing advertisers to effectively reach their target audience