In an article by Digiday, L’Oréal reveals their secrets to quick content production.
- L’Oreal increasing social listening to identify emerging trends quickly
- In-house teams help speed up content production
- Use qualitative and quantitative research to identify trends and select the best-suited brand to tap into them
- Example: NYX quickly created content around the comeback of white eyeliner, a Y2K aesthetic trend
- Content creation uses both paid and organic approaches, with no specifics on ad budgets or in-house team size
- Faster content production helps L’Oreal stay relevant and engage with consumers in real-time
- Gen Z’s preference for less polished content aids in quick content creation
- Constantly listening to trends is vital for companies like L’Oreal, as the market is fast-paced and driven by creators
Bottom line: fast content production is a must