In a comprehensive analysis of Android app data from 100 countries using Similarweb Mobile App Intelligence, WhatsApp emerges as the top messaging app worldwide in 2023, followed by Facebook Messenger and Telegram.
- Top three messaging apps in 2023: WhatsApp, Facebook Messenger, Telegram
- WhatsApp: #1 in 63 countries
- Facebook Messenger: #1 in 16 countries
- Telegram: #1 in 10 countries
- Most engaging app: WhatsApp (over 90% daily active users)
- Top six messaging apps: WhatsApp, Facebook Messenger, Telegram, Viber, Line, Snapchat
- 97% of dataset represented by top six apps
- 26% of global population access one of these six apps daily
Why it’s important: these numbers demonstrate the massive influence and engagement of these messaging platforms.

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