Google has shared the latest improvements to Discovery Ads.
- New Discovery ad improvements help brands stand out:
- Spark audience interest with product feeds.
- Improve results with product-level reporting and data-driven attribution.
- Measure incremental impact with Conversion Lift experiments.
- Expanded product feed availability allows more relevant and engaging ads.
- Using product feeds can result in 45% more conversions at a similar CPA.
- Pandora successfully used product feeds for Discovery ads, increasing sales and return on ad spend.
- Product-level reporting allows tracking of individual item performance.
- Data-driven attribution provides more accurate campaign performance insights.
- Automated bidding strategies can be paired with data-driven attribution for more conversions.
- Conversion Lift experiments help measure incremental conversions based on users or geography.
Why it matters: improved ads and better ROI? Yes, please!