Microsoft has announced April updates to its Advertising products.
- Professional Service Ads: Now available globally, these ads help consumers connect with professionals in various industries, boosting businesses’ reach to potential customers.
- Enhanced CPC: Upgraded on the Microsoft Audience Network, this change requires no action from advertisers but can be optimized for better success.
- Broad Match Modifier: Now serving as broad match keywords instead of phrase match, this change aims to improve conversions and CPA without affecting bidding strategies.
- Asset Library: Bulk operations have been introduced, simplifying the workflow and saving time in managing visual assets.
- Target Bid Value: A new column in the campaign grid allows for easier viewing and editing of target bid values when certain bid strategies are in place.
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