In a conversation with Kara Swisher, Evan Spiegel, the CEO of Snapchat, discussed the company’s new chatbot powered by ChatGPT called My AI.
He believes that AI is a game-changer for Snapchat, as it has already been used to power content recommendations, ad platforms, and lenses.
My AI’s Big Impact on Snapchat
AI is a big part of Snapchat’s success. My AI, added to the chat page, is a huge step for the company because it’s the first time AI is part of how users communicate on Snapchat.
Fun and Useful Things My AI Can Do
My AI is mainly for fun, but it can also help users in different ways, like planning trips or giving feedback on speeches.
Some Issues with AI Accuracy
Spiegel knows that AI models like ChatGPT aren’t always perfect when it comes to providing accurate information. The same things that make them great for creativity can sometimes cause issues with accuracy.
Copyright and AI’s New Content
Spiegel says My AI creates totally new content instead of copying other stuff. He compares this to how artists get inspired by other people’s work, and he thinks it’s part of the creative process.
Keeping My AI Safe and Suitable for All Ages
Spiegel talks about how important trust and safety are on Snapchat. My AI has features to make sure it’s okay for users over 13 years old, and it adjusts how it talks based on the user’s age.
A Smarter Approach to AI’s Future
Spiegel believes that people are being more careful with new technology than before. The discussions happening around AI show that we’re learning from past mistakes with the internet and social media.
Evan Spiegel thinks AI will change Snapchat for the better.
My AI is a big step in making AI part of the main way people communicate on the platform. He knows there are challenges and concerns about AI, but he’s hopeful about the future and how people are thinking more carefully about AI.