Entertainment

The Future of Entertainment

Microsoft and NBA teaming up

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Advertising Age reports that Microsoft and the NBA are getting together to enhance the UX of fans. Microsoft will provide its cloud computing and artificial intelligence capabilities while the NBA will provide the content. The aim of the partnership is to deliver a superior and more personalized user experience. The remarkable aspect of the announcement is the quoting of … Read more

Nreal Light Augmented Reality Glasses Review

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Augmented reality is likely to become more pervasive as time goes by. This will have massive implications for the future of marketing and advertising. The technology can disrupt the existing framework of the advertising insutry by providing a more direct link between products and consumers. Then again, this might providing great opportunities for advertisers that … Read more