Hello there!
In this blog post, I will be sharing the key takeaways from Ross Simmonds‘ Whiteboard Friday video on “How Content Is Evolving Thanks to AI” from MOZ.
Simmonds emphasizes that AI-generated content is becoming more common and can be used to create high-quality content quickly.
AI tools can assist with tasks such as keyword research, topic analysis, and even generating outlines and drafts for blog posts.
However, it’s crucial to use these tools to support human effort rather than replace it completely.
“AI-generated content is not meant to replace humans; it’s meant to augment humans.”
Ross Simmonds
The importance of Double E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) in content creation is also highlighted.
Google‘s algorithm can differentiate between high-quality and low-quality content, so producing content that meets these criteria is critical.
As part of its effort to improve search results, Google has updated its search rater guidelines to include “E-E-A-T,” which stands for expertise, authoritativeness, trustworthiness, and experience.
The guidelines aim to evaluate whether search results provide helpful, relevant information that demonstrates some degree of life experience, such as actually using a product or visiting a place.
The guidelines also emphasize the importance of original and helpful content in various formats from diverse sources.
The guidelines are used by search raters to evaluate search ranking systems’ performance and can help creators to self-assess their content for success in Google search.
While AI-generated content can provide a strong starting point, it’s essential to add a human touch to elevate the content to meet these standards.
Simmonds explains that the AI content creation process begins with research using AI tools to identify relevant keywords and topics.
AI tools can also assist with trend analysis and generating outlines and drafts for blog posts.
The AI-generated drafts can then be edited and elevated by a human to ensure the content meets the standards of Double E-A-T.
To improve SEO, Simmonds recommends including several elements in your content, such as linking to high-authority sites, using custom visuals and videos, including third-party quotes, and ensuring there is no duplicate content or plagiarism.
It’s important to create content that inspires readers to take action and is worth sharing and bookmarking.
In conclusion, AI-generated content can assist marketers and businesses in creating content more quickly, but it’s essential to use these tools to support human effort and not replace it entirely.
By incorporating human expertise and elevating the AI-generated drafts, it’s possible to create high-quality content that meets the standards of Double E-A-T and maximizes SEO.
So, let’s embrace the evolution of content and begin producing content that can have a significant impact on culture.