In the realm of modern digital communication, influencer marketing has emerged as an impactful medium to engage and connect with the audience. We have already seen it can be a tricky proposition for the influencers themselves. For brands, how can one assess the value derived from such marketing campaigns? Figuring out the return on investment … Read more
How do we feel when our favorite social media personalities share sponsored content, endorsing products they’re paid to promote? This question sparked a new study. Shunyuan Zhang, a marketing professor at Harvard Business School, and Magie Cheng, a doctoral student, understood that businesses are pouring more of their marketing money into sponsoring social media content. … Read more
In this article, we’ll dive deep into the world of influencers and provide you with actionable insights on how to identify the right influencers for your brand.