The Unseen Fallout: How Brand Sponsorship Impacts Influencers
How do we feel when our favorite social media personalities share sponsored content, endorsing products they’re paid to promote? This question sparked a new study. Shunyuan Zhang, a marketing professor at Harvard Business School, and Magie Cheng, a doctoral student, understood that businesses are pouring more of their marketing money into sponsoring social media content. … Read more
