Alibaba needs world influencers to win war

Alibaba is reportedly recruiting influencers outside of China to grow its share of eCommerce. Influencers that sell through live-streaming are a massive feature of the Chinese ecommerce landscape. Alibaba now wants to export and adapt the model internationally. To do so is looking to hire an army of influencers that can sell through AliExpress, itsContinue reading “Alibaba needs world influencers to win war”